Monety - Fintech App
Monety - Fintech App

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Buildertrend Wallet

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Buildertrend Wallet

Designing a fintech solution for +1M homebuilders

Buildertrend Wallet simplifies payment management for home builders, providing easy onboarding, real-time financial tracking, and full control over team spending. Discover how this tool integrates seamlessly into construction projects.

About

Buildertrend is one of the largest project management for homebuilders with over 1 million users.

Challenge

Create a new solution to give the users a way to get paid and manage their income and expenses.

Impact

I led the design process of a virtual wallet has a new feature for the PM software.

Team

Financial lead

Product manager

Me as product designer

2 BE Engineers

2 FE Engineers

My role

UX & UI Design

Usability testing

Dev. assets & UX QA

UX & UI Design

Usability testing

Dev. assets & UX QA

+10K

General contractors using the wallet

$1.5M

In transactions monthly

+55%

Of applications acceptance due to onboarding clarity

The objectives

The objectives

1.

Simplicity and ease of use

Builders needed a platform that reduced complexity, offering an intuitive experience that allowed them to focus on their projects instead of the intricacies of financial management.

1.

Simplicity and ease of use

Builders needed a platform that reduced complexity, offering an intuitive experience that allowed them to focus on their projects instead of the intricacies of financial management.

2.

Full control over financial flows

The wallet needed to give builders clear visibility into all transactions, ensuring they knew where funds were coming from and where they were going.

2.

Full control over financial flows

The wallet needed to give builders clear visibility into all transactions, ensuring they knew where funds were coming from and where they were going.

3.

Instant access to funds

Builders needed the ability to instantly access payments from clients and distribute those funds as needed, avoiding delays that could stall a project.

3.

Instant access to funds

Builders needed the ability to instantly access payments from clients and distribute those funds as needed, avoiding delays that could stall a project.

4.

Secure integration with banking systems

The wallet needed to securely connect to real bank accounts, ensuring full compliance with financial regulations, including KYC (Know Your Customer) verification.

4.

Secure integration with banking systems

The wallet needed to securely connect to real bank accounts, ensuring full compliance with financial regulations, including KYC (Know Your Customer) verification.

5.

Integration with Buildertrend’s project management ecosystem

The wallet had to work seamlessly with the existing platform, allowing financial activities to be easily tied to ongoing projects, payments, and vendor management.

5.

Integration with Buildertrend’s project management ecosystem

The wallet had to work seamlessly with the existing platform, allowing financial activities to be easily tied to ongoing projects, payments, and vendor management.

The solution

Buildertrend Wallet was designed to provide full financial transparency and control, addressing the specific needs of builders. Several key features were implemented to achieve this:

Easy onboarding and KYC compliance

The onboarding process replaces the traditionally manual steps of visiting a bank with a fully digital experience. Builders can complete the required KYC (Know Your Customer) process by submitting documentation through the platform. The onboarding system is designed to ensure compliance while remaining user-friendly, allowing builders to quickly start receiving payments.

Easy onboarding and KYC compliance

The onboarding process replaces the traditionally manual steps of visiting a bank with a fully digital experience. Builders can complete the required KYC (Know Your Customer) process by submitting documentation through the platform. The onboarding system is designed to ensure compliance while remaining user-friendly, allowing builders to quickly start receiving payments.

Buildertrend Wallet’s onboarding process ensures KYC compliance while making it easy for builders to set up accounts and receive payments quickly.

Wallet management and financial visibility

The home dashboard provides builders with a clear overview of all incoming payments and outgoing expenses. Every transaction is categorized and linked to specific projects, giving builders full visibility into their financial flows. This transparency helps builders track their budgets, ensuring they know exactly where funds are going.

Wallet management and financial visibility

The home dashboard provides builders with a clear overview of all incoming payments and outgoing expenses. Every transaction is categorized and linked to specific projects, giving builders full visibility into their financial flows. This transparency helps builders track their budgets, ensuring they know exactly where funds are going.

The financial dashboard offers builders a clear view of all transactions, providing transparency into the financial health of each project.

Card management for team members

Builders can issue physical and virtual debit cards to their team members, providing them with a way to make purchases related to projects. The wallet offers full control over these cards, allowing builders to set spending limits, freeze or cancel cards, and modify PINs. This ensures that funds are used only for project-related expenses. Additionally, team members can submit receipts directly via text message, further simplifying expense tracking.

Card management for team members

Builders can issue physical and virtual debit cards to their team members, providing them with a way to make purchases related to projects. The wallet offers full control over these cards, allowing builders to set spending limits, freeze or cancel cards, and modify PINs. This ensures that funds are used only for project-related expenses. Additionally, team members can submit receipts directly via text message, further simplifying expense tracking.

Issue physical or virtual debit cards to team members with full control over spending limits, ensuring that funds are used appropriately for project needs.

Real-time receipt tracking and integration with projects

Buildertrend Wallet integrates with Buildertrend’s existing project management tools, allowing builders to tie expenses directly to specific projects. Receipts can be submitted in real time through the platform or via text message. This ensures every purchase is accounted for and properly categorized, improving financial reporting and project tracking.

Real-time receipt tracking and integration with projects

Buildertrend Wallet integrates with Buildertrend’s existing project management tools, allowing builders to tie expenses directly to specific projects. Receipts can be submitted in real time through the platform or via text message. This ensures every purchase is accounted for and properly categorized, improving financial reporting and project tracking.

Track expenses in real time and associate them with specific projects, ensuring accurate financial reporting and transparency.

Multiple funding and withdrawal options

Builders can receive payments directly from their clients, which are deposited into their wallet. Additionally, they can fund their wallet by connecting other bank accounts or receive rewards from Buildertrend’s partnerships with vendors. These funds can be used for project-related purchases or withdrawn to a connected bank account at any time.

Multiple funding and withdrawal options

Builders can receive payments directly from their clients, which are deposited into their wallet. Additionally, they can fund their wallet by connecting other bank accounts or receive rewards from Buildertrend’s partnerships with vendors. These funds can be used for project-related purchases or withdrawn to a connected bank account at any time.

Fund your wallet from client payments, connected bank accounts, or vendor rewards, and withdraw funds to a linked bank account when needed.

Flow maps

Understandung Buildertrend Wallet's user experience

After outlining the key features, it’s essential to visualize how these features work together to create a smooth user experience. Flow maps were created to ensure seamless navigation and intuitive interactions across different functionalities within the wallet.

General wallet flow

The general wallet flow covers all major interactions users can have within the platform, from accessing their dashboard to managing transactions. This flow ensured that users could easily track their funds, make payments, and manage their financial activities with minimal friction.

Pay someone flow

This flow specifically maps out how users can initiate and complete a payment to another individual. The goal was to ensure the payment process was as simple as possible, providing clear steps from inputting payment details to confirmation.

Withdrawal flow

The withdrawal flow outlines the steps users take to withdraw funds from the wallet into a linked bank account. This map highlights key moments where users need confirmation and how additional security measures were built in to prevent errors.

Email and survey triggers

Automated email triggers

Users receive email notifications for important account activities, such as payment confirmations, low balance alerts, or security warnings. These notifications are automatically triggered based on specific actions within the wallet.

Automated email triggers

Users receive email notifications for important account activities, such as payment confirmations, low balance alerts, or security warnings. These notifications are automatically triggered based on specific actions within the wallet.

Survey triggers

After key interactions, such as payments or withdrawals, surveys are automatically triggered to gather feedback on the user’s experience. These surveys are vital for continuously improving the platform, allowing the Buildertrend Wallet team to gauge user satisfaction and identify areas that need refinement.

Survey triggers

After key interactions, such as payments or withdrawals, surveys are automatically triggered to gather feedback on the user’s experience. These surveys are vital for continuously improving the platform, allowing the Buildertrend Wallet team to gauge user satisfaction and identify areas that need refinement.

Survey triggers

After key interactions, such as payments or withdrawals, surveys are automatically triggered to gather feedback on the user’s experience. These surveys are vital for continuously improving the platform, allowing the Buildertrend Wallet team to gauge user satisfaction and identify areas that need refinement.

Survey triggers

After key interactions, such as payments or withdrawals, surveys are automatically triggered to gather feedback on the user’s experience. These surveys are vital for continuously improving the platform, allowing the Buildertrend Wallet team to gauge user satisfaction and identify areas that need refinement.

Challenges

One of the most significant challenges was creating an easy onboarding experience that complied with KYC regulations. Traditionally, builders had to visit a bank and present physical documentation to open an account. The goal was to replace this with a fully digital process that was quick, compliant, and user-friendly. This required building a system that gathered detailed documentation while ensuring a near-instant approval process, which involved several iterations and refinements.

Learned lessons

The most important lesson learned from the development of Buildertrend Wallet was the value of collaboration with end users during the design process. By involving builders early on, the product team was able to avoid false starts and ensure the wallet addressed real pain points from the beginning. Additionally, the ability to launch a complex financial tool in under four months highlighted the effectiveness of a well-coordinated team and an agile development process.

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© 2025, Felipe Linares - flinbu. All rights reserved. | Terms and Conditions | Privacy Policy | Cookies Policy

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Let's talk

I like to connect and see how we can work together

All trademarks, logos, and brand names are the property of their respective owners. All company, product, and service names used on this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.

© 2025, Felipe Linares - flinbu. All rights reserved. | Terms and Conditions | Privacy Policy | Cookies Policy